WHY WE'RE WORTH YOUR TIME [ABOUT US]

Happiness. Marketing is for artists with built-in fanbases,  who can typically sell out shows, but struggle to turn that energy into streams, sales, and sustained growth.

This can include giant, legendary artists who are releasing a new album or simply current artists trying to gain traction. 

Streaming is not our primary focus. Bonding wit

Happiness. Marketing is for artists with built-in fanbases,  who can typically sell out shows, but struggle to turn that energy into streams, sales, and sustained growth.

This can include giant, legendary artists who are releasing a new album or simply current artists trying to gain traction. 

Streaming is not our primary focus. Bonding with your fanbase is.

Every level of fandom matters.
Superfans should feel superserved.
New fans should feel welcomed.
Casual listeners need to feel intrigued enough to dive deeper. 

That’s how the machine keeps artists alive — not through empty hype, but through authentic connection.

There is a world where things work the way they are supposed to. We believe in it and will achieve it.

Happiness. Marketing was created by Thom Skarzynski, a veteran of 20+ years in the music industry who has worked for  major labels (Atlantic; Epic) and independents (Roadrunner; Fueled By Ramen) - as well as a 2-year stint at Spotify.

A 2024 Billboard 'Executive Of The Week' and a 2022 Variety 'Hitmaker', Thom has been making waves behind 

Happiness. Marketing was created by Thom Skarzynski, a veteran of 20+ years in the music industry who has worked for  major labels (Atlantic; Epic) and independents (Roadrunner; Fueled By Ramen) - as well as a 2-year stint at Spotify.

A 2024 Billboard 'Executive Of The Week' and a 2022 Variety 'Hitmaker', Thom has been making waves behind the scenes in major ways. 

He ran the Epic/Sony Commerce department from 2018-2023 and has made his mark on projects ranging from Travis Scott to Coldplay. 

His excitement has always been working with artists - old and new - who may not dominate the streaming landscape but still have thriving, healthy careers, and utilizing tactics to gain them their full exposure on the charts.

After decades of breaking molds, guiding global icons at their peak, and helping underdogs grow into lasting names the time is better now than ever for Thom to take on the projects that need more than an editorial playlist.

There is such a clear gap that needs to be filled for the hundreds of artists who may not go “viral” but deserve to have their best debut yet. 

Let's work together.  

Happiness. Marketing is a consulting agency rooted in providing Sales and Marketing expertise as well as Fan Growth and overall sentiment improvement. 

We gladly work alongside record labels and management teams to bring our projects to life. 

We are NOT anti-label. 

We simply offer an additive skillset to our campaigns. 

We intend to  go thr

Happiness. Marketing is a consulting agency rooted in providing Sales and Marketing expertise as well as Fan Growth and overall sentiment improvement. 

We gladly work alongside record labels and management teams to bring our projects to life. 

We are NOT anti-label. 

We simply offer an additive skillset to our campaigns. 

We intend to  go through proposed KPIs in advance and will then reach them to measure the success of our campaign. 

We are a fully transparent operation through-and-through. 

If you believe this service could be a benefit, now is the time to reach out.