WHY WE'RE WORTH YOUR TIME [ABOUT US]
What Is This?
What Is This?
What Is This?
Happiness. Marketing is a physical-first music strategy consultancy.
We help artists, managers, and label teams turn real fan demand into chart-eligible sales, revenue, and long-term career momentum — especially when streaming alone isn’t enough.
This is not digital marketing.
This is not hype.
This is not a one-size-fits-all rollout.
Who Are You?
What Is This?
What Is This?
Happiness. Marketing was created by Thom Skarzynski, a veteran of 20+ years in the music industry who has worked for major labels (Atlantic; Epic) and independents (Roadrunner; Fueled By Ramen) - plus a 2-year stint at Spotify.
A 2024 Billboard 'Executive Of The Week' and a 2022 Variety 'Hitmaker', Thom has been making waves behind the sc
Happiness. Marketing was created by Thom Skarzynski, a veteran of 20+ years in the music industry who has worked for major labels (Atlantic; Epic) and independents (Roadrunner; Fueled By Ramen) - plus a 2-year stint at Spotify.
A 2024 Billboard 'Executive Of The Week' and a 2022 Variety 'Hitmaker', Thom has been making waves behind the scenes across all genres in major ways.
He ran the Epic/Sony Commerce department from 2018-2023 and has made his mark on projects ranging from Travis Scott to Twenty One Pilots to Coldplay.
WHY WE EXIST
What Is This?
WHAT WE ACTUALLY DO
The modern music industry is great at generating awareness — and inconsistent at converting it.
Touring demand doesn’t always translate to first-week numbers.
Streaming doesn’t always reflect fan passion.
Great records still underperform because the sales strategy isn’t aligned with the audience.
That gap is where we work.
WHAT WE ACTUALLY DO
WHAT WE ACTUALLY DO
WHAT WE ACTUALLY DO
We design and execute physical, indie retail, and D2C strategies that sit alongside streaming —
not in opposition to it.
Our work typically includes:
- Physical album configuration, pricing, and quantity strategy
- Independent record store campaigns that drive weighted, chart-eligible sales
- D2C architecture that converts superfans into revenu
We design and execute physical, indie retail, and D2C strategies that sit alongside streaming —
not in opposition to it.
Our work typically includes:
- Physical album configuration, pricing, and quantity strategy
- Independent record store campaigns that drive weighted, chart-eligible sales
- D2C architecture that converts superfans into revenue
- Timeline, sequencing, and release strategy built around real fan behavior
- Billboard and chart eligibility consulting to protect results
Everything we do is designed to be incremental, measurable, and additive..
WHO IS THIS FOR?
WHAT WE ACTUALLY DO
HOW WE'RE DIFFERENT
Happiness. Marketing works best for:
- Artists with established or growing fanbases
- Projects with touring demand but under-leveraged sales
- Teams who care about charts and revenue
- Campaigns where physical strategy can materially change the outcome
If a fanbase already exists, we know how to activate it.
HOW WE'RE DIFFERENT
WHAT WE ACTUALLY DO
HOW WE'RE DIFFERENT
We don’t chase streams.
We don’t inflate vanity metrics.
We don’t promise miracles.
We focus on:
- Structure over noise
- Strategy over stunts
- Long-term value over short-term optics
Our goal is simple:
build campaigns that work on paper AND in practice.
WHAT SUCCESS LOOKS LIKE
IF YOU'RE WONDERING WHETHER THIS IS RELEVANT
IF YOU'RE WONDERING WHETHER THIS IS RELEVANT
Success isn’t a spike — it’s a result.
- Incremental revenue you can forecast
- Chart eligibility you don’t have to worry about
- Physical sales that reflect real fan demand
- A release that performs beyond expectations, not below them
When fans show up, the strategy should be ready.
IF YOU'RE WONDERING WHETHER THIS IS RELEVANT
IF YOU'RE WONDERING WHETHER THIS IS RELEVANT
IF YOU'RE WONDERING WHETHER THIS IS RELEVANT
If your fans are stronger than your numbers —
If touring outpaces sales —
If streaming tells only part of the story —
Then yes.
This is for you.
WANT TO TALK STRATEGY?
IF YOU'RE WONDERING WHETHER THIS IS RELEVANT
WANT TO TALK STRATEGY?
Let’s look at your release and see where physical, indie, and D2C can make a measurable difference.
We aren't going to sell you a plan just to take your money.
If we can't make a difference, we aren't going to waste your time.
t@happiness.llc
or fill out the form on our main page