WHY WE'RE WORTH YOUR TIME [ABOUT US]
What Is This?
WHAT SERVICES DO YOU OFFER?
What Is This?
Happiness. Marketing is for truly-developing or already established artists who can typically sell out shows,
but struggle to turn that energy into streams, sales, and sustained growth.
This can include giant, legendary artists who are releasing a new album or simply current artists trying to gain traction.
We are not for everyone, but we
Happiness. Marketing is for truly-developing or already established artists who can typically sell out shows,
but struggle to turn that energy into streams, sales, and sustained growth.
This can include giant, legendary artists who are releasing a new album or simply current artists trying to gain traction.
We are not for everyone, but we may be for you.
We know that fans aren’t numbers on a dashboard — they’re people who want to be catered to, and the typical Marketing plan doesn’t take the care needed to speak to them at each level.
At Happiness., we have that luxury.
Every level of fandom matters.
Superfans should feel superserved.
New fans should feel welcomed.
Casual listeners need to feel intrigued enough to dive deeper.
That’s how the machine keeps artists alive — not through empty hype, but through authentic connection.
Streaming is the spark, not the fire.
The real work begins once fans step through the door — and that’s where we make their experience unforgettable.
Who Are You?
WHAT SERVICES DO YOU OFFER?
What Is This?
Happiness. Marketing was created by Thom Skarzynski, a veteran of 20+ years in the music industry who has worked for both major labels (Atlantic; Epic) and independents (Roadrunner; Fueled By Ramen) - as well as a 2-year stint at Spotify.
A 2024 Billboard 'Executive Of The Week' and a 2022 Variety 'Hitmaker', Thom has been making his mark
Happiness. Marketing was created by Thom Skarzynski, a veteran of 20+ years in the music industry who has worked for both major labels (Atlantic; Epic) and independents (Roadrunner; Fueled By Ramen) - as well as a 2-year stint at Spotify.
A 2024 Billboard 'Executive Of The Week' and a 2022 Variety 'Hitmaker', Thom has been making his mark behind the scenes in major ways
His specialties have always been working with artists - old and new - who may not dominate the streaming landscape but still have thriving, healthy careers.
It is our goal to have them reach their full potential both in performance and on the charts.
After decades of breaking molds, guiding global icons at their peak, and helping underdogs grow into lasting names the time is better now than ever for me to take on the projects that need more than an editorial playlist.
There is such a clear gap that needs to be filled for the hundreds of artists who may not go “viral” but deserve to have their best debut yet.
WHAT SERVICES DO YOU OFFER?
WHAT SERVICES DO YOU OFFER?
WHAT SERVICES DO YOU OFFER?
Happiness. Marketing is an all-encompassing consulting agency, meaning this covers all Marketing, Sales/Streaming, eCommerce, Brand Development, Fan Growth & Experience, etc.
There are no added fees for any service.
We are not here to lock you into a predatory pricing scheme.
We deliver what we promise.
We gladly work alongside record labe
Happiness. Marketing is an all-encompassing consulting agency, meaning this covers all Marketing, Sales/Streaming, eCommerce, Brand Development, Fan Growth & Experience, etc.
There are no added fees for any service.
We are not here to lock you into a predatory pricing scheme.
We deliver what we promise.
We gladly work alongside record labels and management teams to bring the project to life. We are NOT anti-label.
We simply offer an additive skillset to our campaigns.
The Process:
We will go through proposed KPIs in advance and will then reach them to measure the success of our campaign.
There is full transparency here.
If you believe this service could be a benefit, now is the time to reach out.