WE TRANSFORM FAN ENGAGEMENT INTO MEASUREABLE CHART SUCCESS
When streaming isn’t enough, we tailor rollout plans to make every fan matter
We provide a wide range of services
Streaming is the spark, not the fire.
We provide a wide range of services
Each campaign has so many nuances to each aspect of it that there's no way providing just one service would keep us in business.
With that said, take a look at the full list of expertise we're capable of carrying out, and note we have an all-in mantra; we do not sell product per service.
Whatever you need, you receive.
It's time to have a conversation.
Streaming is the spark, not the fire.
We provide a wide range of services
Get in contact with us and we'll work from there.
We want to be additive to your existing team and be a true silent partner that helps drive success.
Streaming is the spark, not the fire.
Streaming is the spark, not the fire.
Streaming is the spark, not the fire.
Happiness. Marketing is built for the artists who have a distinct fanbase yet struggle to turn that energy into streams, sales, or sustained growth.
We have found our niche in this universe.
No gimmicks, shortcuts, or cookie-cutter promotion.
Fans aren’t numbers generated from a playlist.
They’re actual people,
& curating a custom plan for
Happiness. Marketing is built for the artists who have a distinct fanbase yet struggle to turn that energy into streams, sales, or sustained growth.
We have found our niche in this universe.
No gimmicks, shortcuts, or cookie-cutter promotion.
Fans aren’t numbers generated from a playlist.
They’re actual people,
& curating a custom plan for your fanbase is the crux of our business.
Our tactics and strategies come from decades of experience.
See more of what we can do.
Happiness. Marketing SERVICES OFFERED
Goal Ideation & Strategic Implementation
Before doing anything else we align on clear objectives for your upcoming project which may include chart debut goals, revenue growth markers, profitability percentages, or extended project longevity, and design tailored strategies to achieve them.
Physical Album Strategy
- Recommend allotments (configurations/quantities) across D2C, retail, external partners (e.g., Spotify FansFirst, Blood Records), and indie stores.
- Develop creative product concepts beyond standard vinyl, CD, and boxsets.
- Audit all sales touchpoints (artist store, DSPs, socials, etc.).
- Provide “Best Practices” for engaging fans through curated product experiences that often drive multiple purchases.
Independent Record Store Best Practices, Tactics, & Blueprints
- Leverage indie stores (sales weighted 4x on average, & up to 7x) to report sales into StreetPulse and Luminate.
- Curate listening parties: timing, fan engagement, community involvement, “gift with purchase” ideas, and promo item suggestions.
- Propose exclusive indie-store product offerings.
- Share release-week best practices.
Digital Album Strategy
- Best practices for product launch, timing, and content.
- Recommendations for making digital releases more valuable and engaging to fans.
Overall Marketing & eComm Work
- Maximize efficiency of ad budgets to drive product sales.
- Tactics for addressing underselling items.
- Billboard rules & ways of navigating around them when necessary
- Ecommerce store overall management – creation, design, fulfillment, pricing, customer service, & everything else that is needed to maintain an online store
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